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Juggling Social Media Over the Festive Season: A Small Business Owner’s Guide
Take it from a professional, managing social media over the festive break is tough. You want to be present for your audience, but also for your family and friends. The struggle to strike this balance is real.
2024 Social Media Trends – Our Picks
We’ve said it a million times, but digital marketing is always on the move and you only have two options; keep up or fall behind.
Sale Fails: Dodging Digital Marketing Mishaps This Black Friday/Cyber Monday
Getting the absolute most out of BFCM is an art, honestly. Planning and prepping your deals, discounts, ads and funnels are usually poured over in detail, but there are some super common mistakes we see repeated year after year that can sometimes cost 1000s in lost revenue. So let’s fix them.
Sleighing Social Media Challenges: A Festive Guide for Businesses
Remember, it’s not just about making sales (even Santa checks his list twice), but also about making sure your customers have a great experience that builds long-term brand loyalty and gets them singing your praises for the following year.
Creating an Effective Black Friday Email Marketing Campaign: A Step-by-Step Guide
Creating an Effective Black Friday Email Marketing Campaign: A Step-by-Step Guide The holiday season is fast approaching, and for businesses, that means it's time to gear up for one of the biggest shopping events of the year: Black Friday. Email marketing is a...
Authentic & Real – How UGC Is Dominating The Content Game.
Picture this: Real people, real opinions, and real experiences taking centre stage. That’s UGC, friend!
Now more than ever we’re seeing just how great an impact UGC is having when used in social media ad campaigns and how it’s changing the game for brands.
Scaling an Ecommerce Business: 5 Boring (But Crucial) Lessons for Multimillion-Dollar Success
his might be awkward to hear, but ads *alone* aren’t going to scale you to the magic million. Engage customers through various channels like social media, search engines, email marketing, content creation, and collaborations with influencers.
The Anatomy Of A Viral Instagram Post
The Anatomy Of A Viral Instagram Post: Balancing Technical and Human Elements Going viral is often seen as the holy grail of engagement and reach. On Instagram, where over one billion people use the platform each month, many brands and influencers strive to create...
ChatGPT – Yes or No?
As social media continues to grow and evolve, businesses are constantly looking for ways to enhance their marketing efforts. Enter ChatGPT – an AI tool that can generate human-like text based on the context provided. So what are the effects of ChatGPT on social media...
How I Feel About Certain 2023 Social Media Trends.
Short Form Video Taking Over - Yes. SFV has given the power to creators & brands in a completely new way, and it isn’t discriminating between the super slick ‘professional’ style and the more casual vine made popular by the rise of TikTok. The pros I’m all about:...