Creating an Effective Black Friday Email Marketing Campaign: A Step-by-Step Guide The holiday season is fast approaching, and for businesses, that means it's time to gear up for one of the biggest shopping events of the year: Black Friday. Email marketing is a...
Picture this: Real people, real opinions, and real experiences taking centre stage. That’s UGC, friend!
Now more than ever we’re seeing just how great an impact UGC is having when used in social media ad campaigns and how it’s changing the game for brands.
Short Form Video Taking Over - Yes. SFV has given the power to creators & brands in a completely new way, and it isn’t discriminating between the super slick ‘professional’ style and the more casual vine made popular by the rise of TikTok. The pros I’m all about:...
When the iOS changes kicked in there was a serious ads shakeup and even now, I still see people struggling with them. So, let’s break down what those changes *actually* mean and how you can deal with them> Strap in, this one is going to be a two part-er. PART 1 -...
You done messed up. You left your account on the back burner and now you’ve realised that was not a smart move. The few posts you’ve attempted have gotten little to no engagement, reach & impressions and you’re beginning to wonder if it’s just easier to pretend IG...
But to be clear it’s not because we want to, it’s because we have to. TikTok is the fastest growing platform in the world right now. That’s right – THE WORLD. It’s as if Vine & Musical.ly had a baby and now we all have to deal. Currently, TikTok has 500 million...
Ruining your business in 3,2,1… Subtext: my most hated trend of all time. I’m doing it. I’m writing a blog about Instagram pods because dammit, I can’t bite my tongue any longer. I’ve been watching in horror as pods evolved from a fun group thing, in a (misguided)...
Every great idea or concept involves lots of ambition, & a lot of reality. And making social media work for your business is absolutely no exception. Every aspect of running a business has challenges, & so it is super important to face facts when dealing with...