C’EST DU GÂTEAU

OVERVIEW

C’est Du Gateau is a Brisbane-based bakery founded by two French chefs passionate about delivering authentic French pastries to the Australian market. The business was entirely new, with limited brand awareness and promotional assets at the outset.

OVERVIEW

C’est Du Gateau is a Brisbane-based bakery founded by two French chefs passionate about delivering authentic French pastries to the Australian market. The business was entirely new, with limited brand awareness and promotional assets at the outset.

THE PROBLEM

Launching a new business is always fraught with challenges, but when the opening date keeps shifting due to construction and fit-out delays, the task becomes even more daunting. Such was the case with C’est Du Gateau, a Brisbane bakery founded by two Frenchmen passionate about bringing authentic French pastries to the Australian market. Despite being well-placed, the bakery faced the uphill battle of constantly moving deadlines, leaving only twelve days for a comprehensive launch plan.

Adding to the complexity was the fact that C’est Du Gateau was not just another venue; it was a brand-new business venture by relatively unknown chefs. Compounding the issue, the venue was not initially conducive to extensive photography, hindering early promotional efforts. With time ticking down, the challenge was clear: starting from ground zero, the team needed to create buzz and anticipation for the bakery’s launch.

OUR SOLUTION

A multifaceted approach was devised. The first step was a website, providing a digital storefront. Next, engaging with bloggers, journalists, and food enthusiasts.Despite limited visual assets, all imagery was utilised to pique interest from relevant media outlets. Social media was key, so engaging content like videos of flaky pastries & images highlighting the bakery’s signature giant croissant formed the cornerstone of the promotional strategy. A countdown campaign on social media platforms built anticipation among followers around the impending opening. Intensive outbound engagement ensured that C’est Du Gateau was consistently on the radar of food enthusiasts and influencers alike. The pivotal moment came with the bakery’s opening weekend, which was strategically packed with foodie influencers. This deliberate move generated a deluge of user-generated content (UGC), flooding social media feeds and amplifying the bakery’s visibility across various platforms.

OUR SOLUTION

A multifaceted approach was devised. The first step was a website, providing a digital storefront. Next, engaging with bloggers, journalists, and food enthusiasts. Despite limited visual assets, all imagery was utilised to pique interest from relevant media outlets. Social media was key, so engaging content like videos of flaky pastries & images highlighting the bakery’s signature giant croissant formed the cornerstone of the promotional strategy. A countdown campaign on social media platforms built anticipation among followers around the impending opening. Intensive outbound engagement ensured that C’est Du Gateau was consistently on the radar of food enthusiasts and influencers alike. The pivotal moment came with the bakery’s opening weekend, which was strategically packed with foodie influencers. This deliberate move generated a deluge of user-generated content (UGC), flooding social media feeds and amplifying the bakery’s visibility across various platforms.

THE RESULTS

The launch of C’est Du Gateau yielded extraordinary outcomes, showcasing the efficacy of a meticulously planned and executed promotional strategy. Across both physical and digital realms, the bakery experienced unprecedented success, firmly establishing its presence in the Brisbane food scene and captivating a diverse audience of food enthusiasts.

In-Store Results:

Step inside C’est Du Gateau during its first week, and you’d find shelves wiped clean before you could say “croissant.” The demand for their French delights led to daily sell-outs, with the bakery even closing early due to overwhelming crowds. The buzz from the opening weekend, especially with the help of foodie influencers, drove a steady stream of customers through the door, laying the groundwork for continued success.

Online Results:

Meanwhile, on social media, C’est Du Gateau was blowing up. Their posts reached levels of engagement nobody anticipated—a staggering 33,000% increase in reach! And talk about interaction—engagement shot up by an incredible 32,000%. Plus, they gained over 3,000 followers in just two weeks! Suddenly, they were the talk of the town online, attracting sweet-toothed followers from Brisbane and beyond.

HOW ARE YOUR RESULTS?

Every campaign, both online and in real life, comes with its own unique set of challenges, but the lessons learned are always invaluable across both businesses and industries—and it’s one of the biggest reasons an agency can provide much deeper insights than an in-house team.