Overview
When Driza-Bone brought us on, the goal was clear: reconnect with their audience and drive results across both organic and paid channels. We worked across Meta and Google Ads, social media strategy, and performance tracking to increase engagement, improve return on ad spend, and make the most of seasonal opportunities. The outcome? Stronger campaigns, smarter targeting, and a noticeable lift in online performance over the holiday period.
Objectives
- Increase eCommerce conversions during the holiday season
- Strengthen brand presence across social platforms
- Drive performance through Google and Meta ads
- Monitor and optimize digital channels via GA4
Google Analytics 4 Performance
- Total Sessions: 36,526 (▼ 17%)
- Total Users: 27,460 (▼ 14%)
- Total Purchase Revenue: $127.46K (▲ 7%)
- Top Channels:
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Direct (13,651 sessions)
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Organic Search (7,203)
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Paid Social (3,846)
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Paid Search (3,000)
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Despite a drop in sessions and users, the revenue and key purchase events increased, indicating improved traffic quality and intent.
Google Ads Performance
- Total Conversions: 175.9 (▲ 11%)
- Conversion Rate: 1.53% (▲ 49%)
- ROAS: 8.12 (▲ 17%)
- Top Campaigns:
- Brand – Search and Christmas 24 – PMAX delivered the best cost-to-conversion ratios)
Key Insight: Google Ads became significantly more efficient in December, with higher conversions and ROAS despite higher spend.
Meta Ads (Facebook & Instagram)
- Total Clicks: 7,419 (▲ 8%)
- Website Purchases 129 (▲ 8%)
- Total Spend: $5,447.43 (▼ 12%)
- Purchase ROAS: 6.34 (▲ 12%)
Best Performing Ad:
- Advantage+ Catalogue Ad – 3,278 clicks
- Summer 24/25 – URBAN – 1,724 clicks
Platforms: Ad:
- Facebook (5,341 clicks)
- Instagram (2,069 clicks)
Key Insight: Facebook’s Advantage+ campaigns efficiently drove sales and scaled reach with reduced cost-per-clicks.
Meta Ads (Facebook & Instagram)
- Total Clicks: 7,419 (▲ 8%)
- Website Purchases 129 (▲ 8%)
- Total Spend: $5,447.43 (▼ 12%)
- Purchase ROAS: 6.34 (▲ 12%)
Best Performing Ad:
- Advantage+ Catalogue Ad – 3,278 clicks
- Summer 24/25 – URBAN – 1,724 clicks
Platforms: Ad:
- Facebook (5,341 clicks)
- Instagram (2,069 clicks)
Key Insight: Facebook’s Advantage+ campaigns efficiently drove sales and scaled reach with reduced cost-per-clicks.
Organic Social Performance
- Followers: 175.9 (▲ 11%)
- Posts: 1.53% (▲ 49%)
- Likes: 8.12 (▲ 17%)
- Top Content:
- Inspirational lifestyle shots and product spotlights performed well, generating consistent engagement.
- Total Page Likes: 25,761 (flat)
- Total Page Likes: 240K (▲ 3%)
- Total Page Likes: Melbourne, Sydney, Canberra
- Top Performing Posts:
- Posts highlighting product durability and last-minute gift ideas received the highest reach and engagement.
Reels & Video Content
- A single featured Reel on Dec 3 generated:
- 1,343 Reach
- 1,222 Plays
- 51 Engagements
Content Focus: Durability in harsh weather (aligned with brand identity)
Results Summary
| Metric | Value | Change |
| Total Revenue (GA4) | $127.46K | ▲ 7% |
| Google Ads Conversions | 175.9 | ▲ 11% |
| Google Ads ROAS | 8.12 | ▲ 17% |
| Facebook ROAS | 6.34 | ▲ 12% |
| Instagram Likes | 702 | ▲ 22% |
| Total Social Engagement | 240K+ | ▲ 3% |
Conclusion
Our work with Driza-Bone continues to demonstrate how strategic media buying and purposeful content can work hand-in-hand to drive meaningful results. Across Meta and Google, we’ve seen improved efficiency in ad spend, stronger conversion rates, and smarter use of platform tools like Advantage+ Shopping. By pairing targeted campaigns with consistent, brand-aligned messaging, we’ve helped Driza-Bone not only maintain engagement but also convert high-intent traffic into real revenue — proving that performance doesn’t need to come at the cost of brand integrity.