Bringing Chubby to life

Step one | Who is chubby?

The first step was getting the initial identity of the brand on point. The client had presented many contrasting ideas but one of the constant that continued popping up was the desire for a 1950’s style inspired character. Chubby had to be fat, happy and an all-around cool dude who not only looked fun, but stand out against competitors while being easy to apply to marketing collateral.