UNEARTHED CRYSTALS

ADVERTISING

When we began working withUnearthed Crystals, they had beentrading successfully for over threeyears but were struggling to reach thenext level. Despite having a solidfoundation of organic customeraffirmation, with products thatcustomers loved and a significantamount of organic traffic and sales,their growth had plateaued. We quicklyidentified that they were not leveragingtheir existing data to personalise theiradvertising efforts, narrow down theirtarget audience, or reach a broader,interested demographic.

1. Current customer behaviour, and where we could enhance their journey to generate more sales.
2. Expanding their existing customer base to scale the business.
3. Utilising existing data to create more personalised and effective advertising campaigns.

Our strategy focused on enhancing their marketing efforts through a multi-faceted approach:

We updated the visuals used in their advertisements, ensuring they were contemporary and aligned with the brand’s aesthetic. This aimed to increase engagement on their platforms and enrich the brand’s visual appeal.

Utilising Facebook and Google ads, we crafted campaigns with messages tailored to customer preferences and behaviours, allowing us to reach customers more effectively.

We segmented their audience into various customer types, including repeat buyers, one-time purchasers, and specific product categories. This allowed us to develop detailed customer profiles and create targeted marketing funnels for each segment.

We conducted extensive testing of both ad copy and creatives. This iterative process allowed us to identify the most effective combinations, leading to better engagement and conversion rates.

Through these strategic interventions, we aimed to not only solidify Unearthed Crystals’ market position but also to set a foundation for sustainable growth and expansion.

Our targeted advertising strategy for Unearthed Crystals delivered impressive results, significantly enhancing their digital marketing performance. Over the course of several campaigns, we observed substantial improvements in key metrics such as impressions, reach, click-through rates (CTR), and return on ad spend (ROAS).

The campaigns collectively reached nearly 1.9 million impressions with an average CPM (cost per thousand impressions) ranging from $5.05 to $24.70, showcasing cost-effective reach across different audience segments. The reach varied significantly, with the highest being 65,822 and the lowest 2,333, depending on the campaign focus.

A notable achievement was the high frequency rates, some campaigns achieved a frequency of 59.24. This indicates that targeted users were repeatedly exposed to the ads, reinforcing brand recall and driving engagement. The CTR for most campaigns hovered around 0.6% to 1.4%, with the best performing campaign achieving an exceptional CTR of 6.36%.

The link clicks generated through these campaigns were impressive, with the top-performing campaign driving 5,487 clicks at a cost per click (CPC) as low as $0.079. The ROAS was particularly notable, with several campaigns exceeding 10x returns, and one campaign achieving a remarkable 12.38x ROAS. This efficient use of ad spend translated into a high volume of website purchases, with the top campaign yielding 2,157 purchases at an average cost per result of $9.62.

Overall, the strategic segmentation and personalised ad funnels significantly boosted Unearthed Crystals’ online sales and engagement, demonstrating the power of data-driven advertising in achieving scalable growth.