Mid week slump? We don't know her. Let’s cut to the chase: Weekdays suck for hospitality. No one’s getting dressed up for a Tuesday night dinner unless they have a damn good reason. But here's the thing—you're sitting on a goldmine of data that you're probably not...
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Scaling an Ecommerce Business: 5 Boring (But Crucial) Lessons for Multimillion-Dollar Success
his might be awkward to hear, but ads *alone* aren’t going to scale you to the magic million. Engage customers through various channels like social media, search engines, email marketing, content creation, and collaborations with influencers.
The Anatomy Of A Viral Instagram Post
The Anatomy Of A Viral Instagram Post: Balancing Technical and Human Elements Going viral is often seen as the holy grail of engagement and reach. On Instagram, where over one billion people use the platform each month, many brands and influencers strive to create...
ChatGPT – Yes or No?
As social media continues to grow and evolve, businesses are constantly looking for ways to enhance their marketing efforts. Enter ChatGPT – an AI tool that can generate human-like text based on the context provided. So what are the effects of ChatGPT on social media...
How to align your content with your biz goals.
Content marketing is here to stay. But, content strategy is still way out of the realm of the everyday. Every business has goals, but how do we use content to drive those goals and ultimately achieve them? Content marketing isn't an art form, it's a marketing strategy...
Should I E-Comm?
That's a big MAYBE comrade. E-Commerce has some pretty blindingly good pros going for it. Here are a few: ➤ The world has never been more accessible.➤ It's growing, exponentially. ➤ It is a 'do anywhere at any time' business model.➤ CASH MONEY YO.But with a...
IG Pods: The F*ck Boys Of Social Media.
Ruining your business in 3,2,1… Subtext: my most hated trend of all time. I’m doing it. I’m writing a blog about Instagram pods because dammit, I can’t bite my tongue any longer. I’ve been watching in horror as pods evolved from a fun group thing, in a (misguided)...
5 Hard To Swallow Social Media Truths
Every great idea or concept involves lots of ambition, & a lot of reality. And making social media work for your business is absolutely no exception. Every aspect of running a business has challenges, & so it is super important to face facts when dealing with...