For a long time, marketing success has been measured by visibility. Reach, impressions, clicks, and follower growth became the default indicators of whether something was working. That made sense when attention was limited and when people still assumed that what they...
Platforms like Meta, Google and TikTok all offer advice on how to run your accounts, set up your ads, and grow your business. But here’s the truth: a lot of that advice is designed to help them more than it helps you. This isn’t some grand conspiracy — it’s just...
If you've noticed that your social media ads are behaving unpredictably, your organic reach has dropped, or your website traffic is declining, you’re not alone. Right now, digital marketing is in a state of flux, with platforms rolling out backend changes that are...
As we close out 2024 and look ahead to 2025, we thought we’d share a glimpse of what’s fueling us as a team. This list is collaborative—an assortment of what we’ve been consciously consuming, using, and leaning on to stay inspired, organized, and occasionally sane....
Social media low engagement often feels like the ultimate measure of success. More likes, comments, and shares are usually celebrated as signs that your content is resonating with your audience. But what if your engagement metrics are lower than expected? Should you...
Many of us have been there, sporadically posting content and hoping for a miracle boost in sales or bookings. But let’s face it: without a well-crafted content strategy, you might as well be navigating the social media seas blindfolded. Here’s the reality check: random posts do not a content strategy make. And if you’re serious about putting dollars in your back pocket, it’s high time you got strategic.
You’ve probably heard the terms social media schedule and content strategy as assumed they are pretty much the same thing. They do sound similar, but they’re different beasts. Knowing what sets them apart is super important if you’re looking to rock your online presence.
Short Form Video Taking Over - Yes. SFV has given the power to creators & brands in a completely new way, and it isn’t discriminating between the super slick ‘professional’ style and the more casual vine made popular by the rise of TikTok. The pros I’m all about:...
When the iOS changes kicked in there was a serious ads shakeup and even now, I still see people struggling with them. So, let’s break down what those changes *actually* mean and how you can deal with them> Strap in, this one is going to be a two part-er. PART 1 -...
You done messed up. You left your account on the back burner and now you’ve realised that was not a smart move. The few posts you’ve attempted have gotten little to no engagement, reach & impressions and you’re beginning to wonder if it’s just easier to pretend IG...