Platforms like Meta, Google and TikTok all offer advice on how to run your accounts, set up your ads, and grow your business. But here’s the truth: a lot of that advice is designed to help them more than it helps you. This isn’t some grand conspiracy — it’s just...
If you've noticed that your social media ads are behaving unpredictably, your organic reach has dropped, or your website traffic is declining, you’re not alone. Right now, digital marketing is in a state of flux, with platforms rolling out backend changes that are...
As we close out 2024 and look ahead to 2025, we thought we’d share a glimpse of what’s fueling us as a team. This list is collaborative—an assortment of what we’ve been consciously consuming, using, and leaning on to stay inspired, organized, and occasionally sane....
Many of us have been there, sporadically posting content and hoping for a miracle boost in sales or bookings. But let’s face it: without a well-crafted content strategy, you might as well be navigating the social media seas blindfolded. Here’s the reality check: random posts do not a content strategy make. And if you’re serious about putting dollars in your back pocket, it’s high time you got strategic.
Short Form Video Taking Over - Yes. SFV has given the power to creators & brands in a completely new way, and it isn’t discriminating between the super slick ‘professional’ style and the more casual vine made popular by the rise of TikTok. The pros I’m all about:...
But to be clear it’s not because we want to, it’s because we have to. TikTok is the fastest growing platform in the world right now. That’s right – THE WORLD. It’s as if Vine & Musical.ly had a baby and now we all have to deal. Currently, TikTok has 500 million...