Social media low engagement often feels like the ultimate measure of success. More likes, comments, and shares are usually celebrated as signs that your content is resonating with your audience. But what if your engagement metrics are lower than expected? Should you...
Many of us have been there, sporadically posting content and hoping for a miracle boost in sales or bookings. But let’s face it: without a well-crafted content strategy, you might as well be navigating the social media seas blindfolded. Here’s the reality check: random posts do not a content strategy make. And if you’re serious about putting dollars in your back pocket, it’s high time you got strategic.
You’ve probably heard the terms social media schedule and content strategy as assumed they are pretty much the same thing. They do sound similar, but they’re different beasts. Knowing what sets them apart is super important if you’re looking to rock your online presence.
Short Form Video Taking Over - Yes. SFV has given the power to creators & brands in a completely new way, and it isn’t discriminating between the super slick ‘professional’ style and the more casual vine made popular by the rise of TikTok. The pros I’m all about:...
When the iOS changes kicked in there was a serious ads shakeup and even now, I still see people struggling with them. So, let’s break down what those changes *actually* mean and how you can deal with them> Strap in, this one is going to be a two part-er. PART 1 -...