You’re investing in ads, crafting your best emails, and yet you see costs go up, engagement drop, and emails barely get opened. Before you panic, let’s break down why these things happen—and more importantly, how to navigate them with smart strategies.
Social media low engagement often feels like the ultimate measure of success. More likes, comments, and shares are usually celebrated as signs that your content is resonating with your audience. But what if your engagement metrics are lower than expected? Should you...
Regardless of how we feel about social media, the reality of how it operates for different businesses and industries is immovable. The platforms dictate the rules, and the best course of action for success is to follow them. This means understanding the algorithms, using the tools they provide, and tailoring your strategy to fit your unique business needs. Success isn’t a one-size-fits-all; it’s about understanding what it looks like for you and taking the steps necessary to achieve it.
Imagine this: instead of standing in a room with 50 people who are genuinely interested in your business, you’re now in an auditorium with 2,000 people, and you have to find those 50 people in all that chaos. Exhausting, right?
In challenging economic climates, businesses instinctively start to look for areas to cut costs, and more often than not, marketing budgets are among the first to face scrutiny. While the impulse to reduce spending is understandable, the consequences of slashing...
You’ve probably heard the terms social media schedule and content strategy as assumed they are pretty much the same thing. They do sound similar, but they’re different beasts. Knowing what sets them apart is super important if you’re looking to rock your online presence.
Take it from a professional, managing social media over the festive break is tough. You want to be present for your audience, but also for your family and friends. The struggle to strike this balance is real.
We’ve said it a million times, but digital marketing is always on the move and you only have two options; keep up or fall behind.
Getting the absolute most out of BFCM is an art, honestly. Planning and prepping your deals, discounts, ads and funnels are usually poured over in detail, but there are some super common mistakes we see repeated year after year that can sometimes cost 1000s in lost revenue. So let’s fix them.
Remember, it’s not just about making sales (even Santa checks his list twice), but also about making sure your customers have a great experience that builds long-term brand loyalty and gets them singing your praises for the following year.